Swiss Army Watches

History of Swiss Army

The Swiss Army Brand Watch Collection. Inspired by the legendary reputation of the Original Swiss Army Knives, these watches are essential equipment for all of life's adventures. Prized for its performance and celebrated for its classic design, Swiss Army watch has become one of the fastest-growing watch brands in the history of time.

Swiss Army Brand has almost universal awareness 92% of all the U.S. consumers are aware of Swiss Army Brand. Swiss Army has incredibly strong brand equity with consumers. The brand stands for high quality functionality, durability, and dependability. Swiss Army is the sole licensee and the only government to ensure authenticity, always look for the words "Swiss Army" printed on the dial.

The success of Swiss Army Watches is largely based upon an attractive price-value relationship. This enables consumers to buy precision Swiss made watches at reasonable prices.

All original Swiss Army Watches are made in Switzerland (as imprinted on the case back and dial).

Their precision movements are engineered to the exacting standards of legendary Swiss watchmakers.