There are three reasons why Rolex watches stand the test of time – the movement, the craftsmanship, and the innovation. In over 100 years this company dedicated to masterful timepieces has not only thrived, but their watches have become a symbol of status and wealth throughout the world. If you are looking to invest in a heirloom that is known for quality, Rolex may be the statement piece for you. Unlike other unstable investments, a Rolex tends to hold its value over time. Because Rolex carefully monitors the supply of their timepieces, these watches are one investment that can be used for years and still give a return, a big benefit in times of inflation. A BRIEF HISTORY OF ROLEX WATCHES:   FIRST IN MANY THINGS!

• 1905 – Hans Wilsdorf founded Rolex (then called “Wilsdorf and Davis”) in London.
• 1914 – The Kew Observatory awarded a Class A precision certificate to a Rolex watch.
• 1919 – Wilsdorf moved the company to Geneva, Switzerland where it was established as the Rolex Watch Company.
• 1925 – The Kew Observatory awarded the first Class A precision certificate to a ladies watch – a Rolex watch.
• 1926 – The Rolex Oyster was invented, the world’s first truly waterproof case.
• 1927 – Mercedes Gleitze swam the English Channel wearing a Rolex Oyster watch.
• 1931 – The Rolex Perpetual rotor was invented, the first self-winding movement.
• 1945 – The Rolex Datejust was produced, the world’s first waterproof, self-winding calendar wrist chronometer showing the date automatically in a dial window.
• 1953 – The Rolex Submariner was introduced, the first wristwatch for skin-divers.
• 1954 – The first ladies’ Rolex Oyster Perpetual was on the market.
• 1954 – The Rolex GMT Master was produced, made especially for pilots, showing exact time in any two time zones.
• 1956 – The Rolex Day-Date was introduced; the first wrist chronometer with date and the day of the week written in full (now comes in 26 languages).
• 1960- Hans Wilsdorf died, leaving his company to the Hans Wilsdorf Foundation.
• 1971 – The Rolex Sea-Dweller was launched, the first with a helium escape valve, guaranteed waterproof to a depth of 2000 feet.
• 1980 – The Rolex Sea-Dweller is now guaranteed waterproof to a depth of 4000 feet.
• 2011 – The Rolex Oyster Perpetual Chronometer in an impressive variety of precious metals and dial colors, with and without diamonds, on straps or bracelets, some now available with ceramic bezels, is still first on many people’s lists as the finest watch available.