With an inflow of customer anniversaries during the most popular wedding month of the year, San Diego’s Leo Hamel Fine Jewelers has decided to celebrate lasting love by hosting their first ever Diamond Trade Up Event. During the event, shoppers can take advantage of the store’s overflowing inventory of brand new, vintage, and Hearts On Fire® diamonds to attain the rock of their dreams.

Leo Hamel’s will be offering generous trade-in specials to those who want to trade in their current diamond for a bigger one. After determining the value of a shopper’s diamond, the store will apply that value toward the purchase of the new diamond—the customer simply pays the difference.

This is a chance for ladies to own the large diamond they’ve always had their eyes on! Every woman is enamored with her engagement ring when her man drops to a knee to propose with it. But love grows throughout a marriage, and so should that diamond!

For gentlemen, this event presents an opportunity to be his beloved’s personal hero by surprising her with a diamond she never could’ve imagined or expected. Many guys can’t afford the biggest rock on the block when they first get married, but 5, 10, 20, or 40 years of marriage later, everyone is ready to upgrade!

The event will take place June 22 from 10am to 6pm and June 23 from 10am to 5pm. Shoppers will get the best diamond deals in San Diego this weekend, but that’s not the only reason they should be flocking to Leo Hamel’s. Market research points to diamond prices skyrocketing by 2015 due to increasing demand from customers in China and India. The best way to avoid the price hike is by investing in a bigger diamond today instead of putting it off until a vague date in the future.

Diamonds are a purchase that can retain more value than most other purchases.  In the event of rising diamond prices, they can actually increase in value over time, but they are also one of few investments that hold an incredible amount of sentimental value as well. Keep a diamond for a few decades and a grandkid will be both appreciative and honored to be able to give his or her Beloved a ring that’s become a family heirloom.  This kind of emotional attachment doesn’t have a price tag, but if it did, diamond owners worldwide would have something to be happy about. InStore magazine recently estimated that a diamond that cost $1,000 in 2001 would cost $1,645 today.

Leo Hamel Fine Jewelers invites customers old and new browse their extensive inventory of brand new and vintage diamonds June 22-23, 2012.  Even a small carat upgrade can have a dramatic effect on the appearance of her ring, and will increase the value of the ring not only today but in the years ahead.

As always, the store will offer soft drinks, beer, wine, coffee, and snacks to every customer. Anyone interested can RSVP by calling 619.299.1500 or by visiting www.leohamel.com/RSVP.